CNIB's Come to Work program and two very passionate volunteer business leaders, are looking to offer a series of seven sessions on taking your start-up and moving through the process to market. The purpose of this form is to assess interest and timing that our community would like to participate in such a series.
Session 1: Basic entrepreneurial beliefs, values, attitudes
- Who is a successful entrepreneur?
- Goal and action oriented.
- A review of motivational, success-oriented quotes.
- Attitude, perseverance, risk taker, ideas.
- Do you have what it takes?
- Skills and attitude survey.
- How do your beliefs, attitudes compare?
- Taking stock of your skills inventory.
Session 2: Creating Value for Others
- It’s not about you!.
- Success is the reward for meeting the wants and needs of others, well!
- Ok you think it’s a great idea it, do others?
- Who is your customer?
- What is it about the “value” your product or service provides that sets it apart from others?
- Understanding your competition.
- Understanding how your customer perceives value from their perspective.
- What is your value proposition?
- Defining your Unique Selling Proposition (USP).
Session 3: Keeping Score: Setting Goals, Keeping Score
- What are your goals?
- The business plan – write it up!
- What are the elements of a business plan?
- Vision and Mission.
- What is your budget?
- Elements of a budget- money and projections, cash flow.
- Capital, Operating, Sales, G&A.
- People, Skills.
- What is your marketing plan?
- Introducing and creating awareness of your product to the market.
- The 4 P’s - Product, Place, Promotion, Price.
- How do you gauge success?
- Counting the numbers and setting the time frame for action.
- Pricing, Volume, margin.
Session 4: Developing your Support Network
- What is a network?
- Individuals with whom you have developed a relationship that you can trust and ask for advice.
- It takes work! Building, Nurturing and Growing.
- Why is a network important?
- You don’t know everything, you’ll need help along the way.
- What are the different types of Networks?
- You face different challenges that others can help. Developing the depth and breadth of your different networks - personal, motivational, general knowledge, problem solving, and business knowledge - general and specific.
- Who is in your network?
- What is a mentor?
- Do you choose or does the mentor?
- Finding people who have the skills that complement and supplement yours!
- How do you develop your network?
- Who will back you up?
- Who will support your plan?
- Who will mentor you?
Session 5: Financing
- Money is like a flock of birds, it will follow a leader with a sense of direction and purpose.
- Generating the confidence of others of your abilities, sense of direction, purpose, and commitment.
- Where will your financing come from?
- Personal, friends, investors, grants.
- The big question?
- Is there an adequate return for the time, effort and money invested?
- How long will you have to rely on outside financing before sales match expenses?
- What is the breakeven point?
- What does it look like? Positive cash flow?
- Basic understanding of Profit and Loss and Balance Sheet Concepts.
Session 6: The Big Hunt - Planning and Starting - Pit Falls and Challenges
- Setting Priorities, timing and gathering resources.
- What traps are awaiting you?
- How will you deal with challenges and obstacles that come up?
- What have others done?
Session 7: Are you ready for Action?
- Planning without action is a dream.
- Action without planning is confusion!
- Is your idea ready for the test?
- Are you ready for the test?
- How do you put your idea into practice?
- What are your next steps?
The purpose of this form is to assess interest and timing that our community would like to participate in such a series. If you're interested, please complete the CNIB Auto Registration Form.
For more information, please contact Wayne Henshall, Head, Come to Work at Wayne.Henshall@cnib.ca or call 1-800-563-2642.